WE BELIEVE IN A WORLD WHERE CLOTHES ARE DIGITAL.

Even if a bag or a pair of sneakers are not real, you can still wear them as Instagram filters in any video, photo or story you post. Open your gallery of filters and replace whatever you are wearing with a digital t-shirt, sweater or suit.

Welcome to your digital wardrobe.

Introducing two-speed fashion

The most sustainable clothes have never been produced.

Our clothes can be created digitally at any moment with a minimum impact in terms of natural resources. Only a very limited amount will then be translated into tangible products to be worn in everyday life. A new, radical paradigm in sustainability.

OUR BRANDS ARE BORN DIGITALLY AND EVOLVE PHYSICALLY.

After we digitalize a brand's products through social media filters, we study the data they provide us with, such as engagement, demographics and psychographics. Eventually we produce in real life the products-as-filters that retain the most appealing metrics.

Saving a huge amount of natural resources in the process.